{"version":"1.0","provider_name":"Tax Credit Advisor","provider_url":"https:\/\/www.taxcreditadvisor.com","author_name":"David A. Smith","author_url":"https:\/\/www.taxcreditadvisor.com\/author\/dsmith1\/","title":"The Guru Is In: Changing the cost conversation","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ahqjSrVl75\"><a href=\"https:\/\/www.taxcreditadvisor.com\/articles\/guru-changing-cost-conversation\/\">The Guru Is In: Changing the cost conversation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.taxcreditadvisor.com\/articles\/guru-changing-cost-conversation\/embed\/#?secret=ahqjSrVl75\" width=\"600\" height=\"338\" title=\"&#8220;The Guru Is In: Changing the cost conversation&#8221; &#8212; Tax Credit Advisor\" data-secret=\"ahqjSrVl75\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"When the conversation turns to high cost, we wish it would go away. We are defensive, hesitant, technical and long-winded; modes of argument that make the industry look like complacent apologists for the status quo. Though our mode of argument hasn\u2019t cost us yet, if we allow others to frame the debate, inevitably it will."}